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Apple changes its rules for personalised advertising in apps

Apple will change its rules on how app providers can use user data on iPhones and iPads for personalised advertising. The Bundeskartellamt objected to the way in which Apple had designed different consent requests for Apple’s own offerings and third-party apps. Apple considers its rules (set out in its so-called “Apple Tracking Transparency Framework”, ATTF) to be compliant with competition law; nevertheless, the company offered commitments which the Bundeskartellamt has now declared binding. The proceeding has thus been concluded.

Read the full article here: Bundeskartellamt

German ruling

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You could be owed compensation

If you or your organisation are a UK-based iOS app developer, and have generated revenue from advertising within a third-party iOS app and/or incurred expenditure on advertising to acquire users for a third-party iOS app between 26 April 2021 and 3 September 2026, you could be entitled to compensation.