London, 3 September 2026 – Apple faces a £2 billion collective action, filed on behalf of thousands of UK app developers in the UK Competition Appeal Tribunal (CAT) by ATT Collective Action Limited whose director Ann Pope is the former Senior Director for Antitrust at the CMA. The claimants argue that Apple's App Tracking Transparency (ATT) framework was designed and implemented unfairly and without proper consultation, imposing stricter requirements on third-party app developers than on its own services and leaving UK app developers unable to adapt their business models in time to avoid significant losses.
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