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Apple faces £2 bn lawsuit in UK over app privacy feature

Apple faces a £2 billion ($2.7 billion) lawsuit brought by UK app developers who accused Thursday the US tech giant of giving its own advertising services an unfair advantage by imposing tougher privacy rules on third parties.

The claim, filed with the Competition Appeal Tribunal by law firm Hausfeld, centres on Apple's App Tracking Transparency (ATT) system, which has also come under scrutiny in several European countries.

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You could be owed compensation

If you or your organisation are a UK-based iOS app developer, and have generated revenue from advertising within a third-party iOS app and/or incurred expenditure on advertising to acquire users for a third-party iOS app between 26 April 2021 and 3 September 2026, you could be entitled to compensation.